Conditioning in the media compared with conditioning

The advertisement I have chosen to analyze was created by Dodge to promote their new 1999 Dodge Neon car. The ad is a two page fold out with the first depicting a bright yellow flower with a few petals broken off. The caption reads "How do I love thee?" "Let me count the ways." The inside fold out section shows a Dodge Neon in the foreground with many bright yellow flowers in the background. It is my conception that this ad works in two separate ways to convince the audience to buy their product. The first way in which the ad works involves the captions. The audience, Dodge assumes, must have been preconditioned by society to recognize the 'she loves me, she loves me not flower petal counting.' This allows Dodge to play on this preconditioning by first depicting the picture of a lone flower (what the audience is used to associating with the idea) and providing the caption. The next page adds some humor and thi